THE GOLDDUST BLOG

Welcome to the GoldDust Blog: Jewellery business tips and ideas for your jewellery brand

Kate Baxter Kate Baxter

Making Meta Work for Independent Jewellers

Meta Ads expert Kara Hackett joins The GoldDust Collective for a members-only workshop on Meta Business Suiteand Commerce Manager. Learn how to create smarter ads, set up your Meta shop, and use data to improve sales for your jewellery brand.

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Kate Baxter Kate Baxter

1:1 Coaching for Independent Jewellery Businesses

Quarterly 1:1 coaching sessions are one of the most valued benefits of The GoldDust Collective. In these 30-minute online calls, members can discuss anything from design to strategy. They’re the perfect complement to our monthly live workshops - combining group learning with personalised support.

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Kate Baxter Kate Baxter

Meet the Meta Ads Queen…

Meta Ads expert Kara Hackett joins The GoldDust Collective for a members-only workshop on Meta Business Suiteand Commerce Manager. Learn how to create smarter ads, set up your Meta shop, and use data to improve sales for your jewellery brand.

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Kate Baxter Kate Baxter

The Power of being Bold

As anyone who has completed my 6-Week GoldDust Masterclass will know, I am a huge believer in the power of being bold in design. I champion impactful, original and bold design choices, particularly when starting out, and Week 4 of my signature course underlines with an entire module on ‘The Power of the Showstopper.’

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Kate Baxter Kate Baxter

Why one famous jeweller relies on her email list for sales more than any other channel

I met with a very well known British fine jewellery designer last week at the Goldsmiths’ Fair in London. We discussed all things jewellery business as usual, and she mentioned how tough she was finding Instagram engagement, despite having around 100k followers. The eyes just weren’t on her content - content that she had spent precious time creating and posting - and engagement was low as a result.

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Kate Baxter Kate Baxter

Paris Fashion Week Jewellery Showrooms

Paris Fashion Week is now the European hub of the jewellery buying season, with hundreds of established and up and coming jewellery brands gathering at the various showrooms to meet potential buyers and stockists face to face.

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