An exclusive interview and Q&A with one of the UK’s most exceptional jewellery designers

I’m thrilled to announce a very special and exclusive jewellery business talk with Ellis Mhairi Cameron, one of the most exciting names in contemporary jewellery today.

ELLIS MHAIRI CAMERON is one of the UK’s most successful jewellery designers, with her work stocked in Liberty of London, Aetla and Tomfoolery, and multiple big name retailers in the USA such as Twist and Esqueleto.

After launching her jewellery brand in 2018, Ellis has gone from strength to strength in growing a successful fine jewellery brand using her signature earthy, organic style derived from the wax-carving technique.

Known for her raw, sculptural designs and distinctive aesthetic rooted in ancient artefacts and Scottish heritage, Ellis has carved out a remarkable niche in the fine jewellery world. Her pieces are instantly recognisable, stocked by leading retailers, and adored by collectors and stylists alike.

During our exclusive interview with Ellis as part of the 2025 GoldDust Jewellery Masterclass, I’ll be finding out how she grew her brand to where it is today; what she prioritised during the growth, which parts she felt were worth investing in in terms of resources, as well as the things she did that made the most impact on her business trajectory.

As well as exploring her inspirations and design aesthetic, I am keen to understand the business decisions behind the growth - exactly how she progressed the business this far - as we all know, not all jewellery businesses are successful, particularly in such a saturated market, so what it is about the ELLIS MHAIRI CAMERON jewellery brand that has captured the imaginations of so many people?

In this live conversation, we’ll go beyond the beautiful visuals and Instagram highlights to uncover the real strategies, decisions, and mindset shifts that helped Ellis turn her creative vision into a thriving business.

We’ll be digging deep - into brand building, pricing, marketing, retail partnerships, production challenges, and what it really takes to grow a successful jewellery brand in today’s competitive landscape.

Whether you're an emerging jeweller looking for a roadmap on how to grow a jewellery business, or an established designer in need of inspiration and strategic clarity, this conversation is going to be packed with value.

Why you don’t want to miss this Masterclass Interview:

We’ll be discussing the behind-the-scenes story of Ellis’s business growth, including decisions that shaped her brand.
You’ll gain practical insights you can apply to your own jewellery business.
It's a rare chance to hear directly from one of the most authentic and successful voices in the industry today.

Date: 3 June 2025
Time: 12pm - 1pm
Where: Online - Sign up to the GoldDust Masterclass for access

Ready to be inspired and get a glimpse into what’s really possible?

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